Daniela has over 10 years experience in corporate finance at Procter & Gamble, where she steadily climbed the corporate ladder to lead large teams in strategic and financial departments and was offered the role of CFO in Venezuela. Her career includes roles in logistics, strategic revenue management, risk management, capital and personnel budgeting, and financial planning, among others.
Before joining P&G, Daniela graduated cum laude from Universidad Metropolitana in Caracas,Venezuela, with an Industrial Engineering degree. She recently enrolled an MBA in Social Media (The PowerMBA Spain).
Today, Daniela’s production engineering skills help her identify simple and
creative solutions to complex problems for her business clients.
In 2018, she co-founded her first entrepreneurial venture, a children’s clothing company, Beenené. Seeking excellence and superior quality, and implementing Daniela’s business plan and vision, the brand continues to see growth, including a brick-and-mortar store. Beenene is the first “Made in Venezuela” brand to sell to Maisonette, one of the most exclusive children’s e-commerce stores in the U.S
Being with her kids is an inspiration for Beenene — she values family life and the purpose it brings to professional endeavors.
